Archives 2014

Special Christmas Offer: Order 5 months of package inserts and pay for only 4!

Do you know Cyrillus, the multi-channel mail order company for high-quality fashion and lifestyle accessories from France?

Season after season, Cyrillus delights and grows its predominately female customer base with the latest fashions for the entire family, with exclusive accessories, and with tasteful decorating ideas for a beautiful home.
New customer acquisition is accomplished by catalogues, online marketing and facebook.

The target group has an above-average purchasing power and education level. The customers are receptive to the beautiful things in life and react spontaneously to attractive offers.

Take this opportunity now to save money on your insert orders in Germany. From now on, your inserts (up to 20g) in Cyrillus parcels cost only 180,00 € instead of 210,00 € per thousand! And thanks to our exclusive Christmas Special, you’ll even save twice:

When you book package insert orders for the months March to June, 2015, by December 19, 2014, you’ll get the inserts for July, 2015, ABSOLUTELY FREE!

Check the latest data card with all the relevant information about package insert and mailing list universes in Germany, France and Switzerland now!

Interested?

Simply call us at 49 (0)711 67 41 16 13 or send an email to ykimmig@directsuccess.de

 

Kind regards,

Susanne Hornikel
Managing Director

November 2014

What’s the best time to start planning for 2015?

Christmas is right around the corner … and just like every other year, it’ll be here sooner than you think!

Our advice: don’t let yourself be overwhelmed by your day-to-day business. Instead, start making plans for even more success in 2015!

There’s no better time than right now to:

  • plan and book your Q1 campaigns
  • analyze your 2014 results, paying particular attention to new customer acquisition and customer retention, and then optimizing your future campaigns accordingly
  • think about potential markets for international expansion
  • analyze your competitors to gain a decisive advantage
  • brainstorm and collect new ideas for targeted print-to-web campaigns
  • take a hard look at your online marketing KPIs so you can optimize the conversion rate

 

And how can we help? Simple. By providing you with a targeted market entry study, a competitor analysis, a customer-tailored consulting proposal or by planning and executing your new customer acquisition and customer retention campaigns – whether print or online – all throughout Europe.

Questions? Just give us a call at +49 (0)711 67 41 16 11 or send an email to shornikel@directsuccess.de

We look forward to hearing from you!

Kind regards,

Susanne Hornikel
Managing Director

November 2014

Latest B2B mailing lists for your new customer acquisition efforts

For many B2B companies, a successful and efficient new customer acquisition campaign remains their biggest challenge. Whether offline or online, the success of individual marketing measures can only be guaranteed by the use of clean and responsive mailing lists.  

When you need the most appropriate target group for your upcoming dialogue marketing campaigns, Direct Success can provide you with the best, most comprehensive European B2B databases and deliver customized target profiles or address lists of mail order buyers – even if you want low-cost email lists or reciprocal list rental agreements.

Start using our know-how throughout all European markets for your own success!
We’ll consult you at any time on a fair, neutral and no-obligation basis.

We look forward to hearing from you!

With kind regards,

Susanne Hornikel
Managing Director

FAIRS :
Autumn is the time to meet at trade fairs...

Come and meet us personally at one of the autumn trade shows to discuss your current and future projects! Whether you want advice about globalization, customer acquisition, customer retention, campaign management or strategy consulting ... we’re here to support you at any time! Arrange your appointment with us right now:

·    21-to-22/10/14 at the vadconext in Lille
·    29-to-30/10/14 at the neocom in Düsseldorf


We look forward to speaking with you then!



Oktober 2014

Cyrillus - Exclusive fashion and interior design trends from France

Cyrillus – Now with even more attractive pricing

With this slogan, the French multi-channel company advertises its exclusive fashion and interior design collections. Not only women and men, but also girls, boys and babies are sure to find their favorite items in an exclusive, distinctively French style.

The predominantly female target group is 30-to-50 years old and willing to pay for the finer things in life. The exceptionally nice baby and children’s collection is a perennial favorite of young families. All collections are promoted by catalogue and the online shop.

These addresses are regularly updated and cleansed and can ideally be used for offers in the high-quality and fashion arena, home decoration articles, accessories and children’s products. Don’t hesitate to run a test of the Cyrillus customer list for your next new customer acquisition campaign.

And best of all, Cyrillus is active in France, Germany and Switzerland, so you can get list counts for all of those countries! You’ll find more detailed information and conditions for each country here.

INTERESTED?

Simply call us at +49 (0)711 67 41 16 13 or send an email to Yvonne Kimmig: ykimmig@directsuccess.de

We look forward to hearing from you!

With kind regards,

Susanne Hornikel
Managing Director

FAIRS :
Autumn is the time to meet at trade fairs...

Come and meet us personally at one of the autumn trade shows to discuss your current and future projects! Whether you want advice about globalization, customer acquisition, customer retention, campaign management or strategy consulting ... we’re here to support you at any time! Arrange your appointment with us right now:

·    21-to-22/10/14 at the vadconext in Lille
·    29-to-30/10/14 at the neocom in Düsseldorf


We look forward to speaking with you then!



Oktober 2014

„Innovatives Dialogmarketing“ – the German Haufe Verlag has just published the latest reference book for effective customer communication.

Susanne Hornikel writes about “Keys of success for effective dialogs with customers and prospects”.  

Interested? Just contact us for more information!

 

September 2014

Start your international expansion now!

How would you like the opportunity to start promoting your products internationally? Are you still missing detailed market information about the best way to get started?

In a condensed market overview, we’ll provide you with all the essential facts and figures you’ll need about the countries you’re targeting.  This information includes, for example:

  • Market potential
  • Competitors
  • Facts about successful new customer acquisition -- and retention
  • Legal conditions to watch out for
  • Opportunities and potential risks

With all of this, you’ll be to make the best possible decisions and choose the appropriate markets for your international launch.

Besides, if you’re already interested in one particular country, a detailed market study including a competitor analysis will get you started on the right foot.

Every study will include up-to-date information and will be individually tailored to your industry and personal needs!

Interested? If so, simply send an email to shornikel@directsuccess.de, call us at +49 (0)711 67 41 16 11 or even better, arrange an appointment with us at the dmexco fair in Cologne, September 10-11, 2014.

We look forward to hearing from you!

Kind regards,

Susanne Hornikel
Managing Director

August 2014

Better quality for your data!

Data quality is so important for the success of your direct mail efforts. The most innovative advertising materials and the best offers simply don’t matter if the recipient’s name and address are partially wrong or even outright undeliverable.

Are you sure that your customer and prospect database is perfectly cleansed and up-to-date?

This includes:

  • the spelling of street names and cities as well as postal codes are 100% correct.
  • there are no dupes within a file.
  • all persons still live at the existing address or – if it’s a B2B database – all contact persons still have the same job titles in the same companies.
  • all addresses include essential enhancement data such as industry and employee size in B2B or age and purchasing power in B2C.

If you’re absolutely confident about the preceding 4 points, then you’re all set and don’t need to do a thing. However, if you’re not completely sure about your list hygiene, then we highly recommend you cleanse your data. Only with clean and updated information will you get the best possible results from your direct mail campaigns. You’ll even save on postage costs!

Additional questions?

Simply call us at +49 (0)711 67 41 16 11 or send an email to shornikel@directsuccess.de.
Together we’ll come up with the best way to cleanse and update your customer and prospect data.

We look to hearing from you soon!

Kind regards,

Susanne Hornikel
Managing Director

July 2014

Beauty alone isn’t enough . . .

. . . this is true not only in your daily life, but also for your advertising materials. Whether it’s print or online, a catalogue or an email campaign: the determining factors for your success are usually not “colorful pictures,” but the right offer together with the right message that’ll precisely hit the recipient’s nerve.

The slightest changes to tiny details often end in clearly measurable successes. Thanks to the revision of a catalogue cover, the optimization of the order form, the perfectly-worded headline or the use of sales-boosting copy, you won’t need a completely new creative concept in many cases.

Naturally, the adaption to country-specific characteristics and legal conditions is of vital importance to all companies that operate internationally!

Let us perform a no-cost, no-obligation check of your advertising materials. We’ll show you what possibilities for optimizing your materials there are!

Want to learn more?

If you’d like to increase your sales successes in print and online – and use our know-how to do so on a sustainable basis -- simply call us at +49 (0) 711 67 41 16 11, send an email to shornikel@directsuccess.de or meet us at the CO-REACH exhibition in Nuremberg from June 25 to 26, 2014!

We look forward to hearing from you!

Kind regards,

Susanne Hornikel
Managing Director

June 2014

Ready to stop fretting and start taking action?

Every industry has its own specific challenges – and in the mail order or ecommerce industry, you’ll have even more … such as:

  • How can you profitably acquire new customers?
  • Are print campaigns obsolete, or is it important for pure ecommerce players to run regular print campaigns?
  • How can you manage to retain expensively-acquired new customers over the long term?
  • Which marketing mix will help you get the maximum benefit while staying within the defined marketing budgets?
  • Are there ways to optimize your concept or strategy?
  • Are your latest measures and offers still “state of the art”, or do you need to completely revamp them?

In the heat of daily business, you’re often unable to answer these and other questions. However, those are the issues that determine our success or failure!

Want to learn more?

If you’re willing to overcome your challenges and team up with an objective brainstorming partner -- one who will support you with sound advice, extra effort and new ideas in Germany and many other European countries -- simply call us at +49 (0)711 67 41 16 11 or send an email to shornikel@directsuccess.de.

We look forward to hearing from you!

Kindest regards,

Susanne Hornikel
Managing Director

May 2014

Your best chance of success for an international launch!

Are you planning to expand your business internationally? Would you like to get started on the right foot? If you can answer “yes” to those two questions, then we’d like to propose three custom-tailored solutions for your international launch:

  • If you’re unsure about which market to enter, we can prepare a custom workshop on selected countriesin order to give you an overview and some insight into all the relevant facts and figures about the most attractive markets for you.
  • If you’ve already decided on one or more countries, we can provide you with a detailed market study including a “deep dive” into all the important information about the corresponding market(s) and your competitors. With a study like this, you can successfully launch into the new market(s) without any loss in time or effort!
  • If you're already operating internationally but haven’t yet found the breakthrough success you’re looking for, we can help you find it with a thorough analysis of your current business and detailed recommendations for fine-tuning your operations in a short period of time!

Want to learn more?

Just call +49 (0)711 67 41 16 11 or send an email to shornikel@directsuccess.de.

We look forward to hearing from you!

Kindest regards,

Susanne Hornikel
Managing Director

P.S.: If you’re not planning to expand your business internationally but instead want to shore up your existing business in your own country, we can also support you by helping improve your new customer acquisition and customer retention!.

April 2014

IDEAS Comfort active mail order buyers – available now!

Start tapping into the buyer universe from the international joint venture between Temps L and Bakker “Bakdo“: the IDEAS Comfort catalogue and the web shop offer a wide range of gifts, gadgets and innovative products for home and garden. These mail-order responsive customers are predominantly women and well-established, with an average age of 50-plus.

This traditional-minded target audience of bargain-hunters immediately reacts to discount offers and is interested in a variety of items in the following categories: health, housewares, textiles, nutritional supplements, gifts. Tour operators that specialize in group travel for seniors, subscription offers and financial services also have tremendous appeal to the customer profile of IDEAS Comfort.

A package insert program is available, too, in addition to postal addresses in Germany and other European countries. The inserts fill up quickly, so we recommend you reserve your space early.

For detailed information about the list, the counts, and the terms and conditions, please click here.

If you have any questions at all or if you’d like some recommendations about testing the list, simply give us a call at +49 (0)711 67 41 16 12 or send an email to amolesini@directsuccess.de and we’ll be glad to help you out.

We look forward to your inquiry!

Kindest regards,

Antonella Molesini-Demaison

March 2014

 

 

Knowledge is power!

Even if you think you’ve got a good handle on your customers . . . it can always be better!
That’s why mail order companies and e-merchants are constantly fine-tuning their offers and services. Sometimes, however, it’s your competitor that manages to score points with your best customers.

If you’d like to get the jump on your competition, you may want to test our comprehensive service package to monitor your competitive landscape.  The service includes: 

  • A comparison of the goods and services offered by your most important competitors. 
  • An objective assessment of their latest ordering and fulfillment processes. 
  • Ongoing surveillance and analysis of all print and online marketing measures undertaken by your competition.

Interested?
If you are, then take advantage of our current offer „12 months for the price of 11”* by contacting Ms. Bettina Renz:

Better act fast, so your competition doesn't get to us first.
We look forward to hearing from you soon!

Kind regards,

Bettina Renz
Head of Project Management

February 2014

*Offer valid until April 30, 2014