Professional Know-How for your international campaign management!

Would you like to grow your business internationally but don’t have all the relevant information for a safe and successful start-up? Or you’re already active in other countries but not quite happy with the results of your new customer acquisition and retention campaigns?

 

Why not ask for our country-specific expertise to improve your international business?

 

 

We’ll be happy to help you with:

•    Tailor-made market entry studies
•    Detailed competitor benchmarks
•    Individual consultancy and
•    The professional management of all print and online campaigns throughout Europe

Whether you need us for a one-time project or as an ongoing strategic partner – YOU decide which solution best fits your company!

Interested?

Just send me quick email at shornikel@directsuccess.de or give me a call at +49 (0)711 67 41 16 11.

I look forward to talking with you!

Best regards,

Susanne Hornikel

P.S.: If your focus isn’t on international growth but you still need support with your local business, we’re ready to help you with that, too.


Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

November 2015

New customer acquisition with up-to-date list counts for Cyrillus

Cyrillus offers its customers the latest fashion and interior design collections from France for women, men, children and babies. The combination of a timeless, elegant, classic look with stylish fashion trends will always ensure the perfect touch. This high-quality range of products will provide the customer with refined household textiles and exclusive accessories and décor items for a unique and beautiful home.

The buyers – mainly women with a high purchasing power and a high education level – were acquired through catalogs, inserts, online marketing and Facebook. Cyrillus customers are responsive to high-end product offers for beauty articles, fashion, decoration and accessories.

Because Cyrillus is active in France, Germany and Switzerland, up-to-date list counts and package insert quantities are available for each of those countries.

Reciprocal agreements for list exchanges with competitors are available at any time.

For more information about selections, counts and prices, have a look at our datacards!

Lists: DE  FR  CH

Inserts: DE  FR: on request

Interested? Simply call us at +49 (0)711 67 41 16 11 or send an email to Susanne Hornikel: shornikel@directsuccess.de

We look forward to hearing from you!

Kind regards,


Susanne Hornikel
Managing Director

October 2015

Up-to-date B2B E-Mail Counts with Double Opt-in!

Are you on the lookout for clean, responsive email lists for your next new customer acquisition campaign? Do you want up-to-date list counts that can be selected by business sector and the function of the contact person?  And all of this at a fair price?

Then start testing our new B2B email list universe at the best price today! 

These B2B e-mail addresses with double opt-in were created with the platform www.firmen.de . This fast-growing database contains more than 700.000 personal contacts in top management positions. In addition to the German e-mail addresses, you’ll also find Austrian and Swiss selections. Co-registration and display campaigns are also possible by request.

You’ll find even more information in our data card – just ask for the target group that’s right for you!

Give us a call at +49 711 67 41 16 11, or send an e-mail to shornikel@directsuccess.de.

We look forward to hearing from you soon!

Kind regards,


Susanne Hornikel
Managing Director

October 2015

New at Direct Success: Hagen Grote lists + parcel inserts!

Are you on the lookout for clean, responsive lists for your next new customer acquisition campaign? Then start testing Hagen Grote’s mailing lists and parcel insert programs today!

Founded in 1987, the mail order company Hagen Grote has been offering a selection of products geared toward cooking and culinary delights. The product range includes high-quality utensils for discriminating cooks, exclusive kitchen furniture, luxurious appliances, exceptional accessories for the table, and delectable gourmet food.

 

Customer acquisition is accomplished by catalog and online campaigns, plus postal and media inserts.

Buyers are characterized by a high purchase power and a pronounced interest in the finer things in life.

Please find all of the information and conditions concerning the different lists and parcel inserts in our data cards for Germany, Austria, Switzerland and France.

 

Lists: DE  AT  CH  FR

Inserts: DE  AT  CH  FR

 

Questions? Simply call +49 711 67 41 16 11, or send an e-mail to shornikel@directsuccess.de.

We look forward to hearing from you soon!

Kind regards,


Susanne Hornikel
Managing Director

September 2015

Pave the way for success!

How loyal are your customers?


With new offers, discounts and deals coming in through multiple channels, even the most loyal customers can be enticed into changing suppliers.  Not only end-users but also more and more companies tend to cherry-pick nowadays. Anyone who wants to be successful in the long term will have to guarantee a totally convincing service and – independent of the pricing – increasingly attractive offers.


Start paving the way for success now and gain a decisive edge over your competition: with our highly effective competitor monitoring service, you’ll always know exactly how active your competitors are.


You’ll get:

  • a complete benchmark of all services
  • an up-to-date assessment of your competitors’ ordering and fulfillment processes, and
  • an ongoing monitoring and analysis of all the printed and on-line advertising campaigns of your competitors

 

Interested?


Then simply call us at +49 (0)711 67 41 16 11, or send an e-mail to shornikel@directsuccess.de


We look forward to hearing from you!


Kind regards,

Susanne Hornikel
Managing Director

September 2015

Autumn will be here sooner than you think…

Why not use the last few weeks before the summer break to plan your autumn campaigns? Whether you’re interested in package or media inserts, mailing list rental, or email marketing – in Germany or any other country – we’re happy to assist your customer acquisition efforts in Europe from start to finish!


If you’re operating in a B2C sector and desperately looking for new mailing lists for your catalogue mailings, you should test the recently cleansed customer base of Meisterverlag. These mail-order buyers with a broad range of interests will surely react to any attractive offer by mail.


For younger target groups who value the finer things in life, we recommend Cyrillus. You have the choice between list rentals or package inserts in Germany, France and Switzerland!

 


We also have the right solutions for B2B companies. The customer bases of Bito Lagertechnik and Watco, both of which you’ll find exclusively at Direct Success, are well-maintained addresses that can be rented by carefully-chosen companies on an exchange basis.


Are you already overwhelmed and would be grateful for assistance in the planning and execution of future campaigns? Please contact us and ask for tailored offers in campaign management. We’ll find the solution that suits you best!


A perfect opportunity to meet us is right around the corner: On June 24 to 25, 2015 we’ll be at Co-Reach in Nuremberg and available for a little get-together. If you don’t have time for a personal meeting, please just give us a call at +49 711 67 41 16 11 or send an email to shornikel@directsuccess.de.

We look forward to hearing from you!

Kind regards,


Susanne Hornikel

Managing Director

 

June 2015

The key determining factors for your international success!

Are you finally taking a chance and planning to market your products internationally? Is the lack of solid information holding you back?

With our detailed market studies, we can give you all the relevant data and facts you need for any country of your choice:

- How big is the market opportunity?

- Which competitors are already present and what is their strategic positioning?

- Which success factors are crucial for customer acquisition and customer loyalty?

- What opportunities exist for print and online marketing?

- Are there any legal pitfalls: data protection, competitors’ rights, anti-trust laws, etc.?

- What are the potential opportunities and risks in the target market?

This information should be the basis to quickly make the right decision -- and therefore a successful start in your most suitable foreign country.


Important for you: we prepare and customize the most current market studies according to your individual business and personal needs!

INTERESTED?


Just give us a call at +49 (0)711 67 41 16 11 or send an email to Susanne Hornikel: shornikel@directsuccess.de. Or - even better: Let’s schedule an appointment during Co-Reach in Nürnberg, June 24-25, 2015.

We look forward to hearing from you!

Kind regards,

Susanne Hornikel

 

May 2015

Latest mailing lists for your next print campaign

Multichannel mail order companies are particularly aware of the vital link between print and web. For your next print campaign – whether catalogue or drive-to-web mailing pieces, we’d like to recommend two exciting mailing lists that feature very active mail order buyers and online shoppers!

Cyrillus – La Belle Vie

This is the slogan of the company’s latest catalogue, which presents exclusive fashion and interior design collections in the typical French lifestyle for the entire family. Whether women, men, girls, boys or babies: at Cyrillus, everyone will find their favourite piece in good quality at reasonable prices. 
Most often, women between 30-to-50 years of age and young families with a higher purchasing power are attracted to the extraordinary assortment of merchandise in the catalogue and online store.  

Since Cyrillus is active in France, Germany and in Switzerland, latest list counts and package insert quantities are available for all of the given countries. For more information about counts and conditions by country, please click here. 

 

Atlas for Men

Or does your product mix appeal more to men who are interested in outdoor activities and nature and who search for bargains? If so, simply start testing the highly up-to-date list of the international market leader for rugged fashion made of natural materials!
Atlas for Men not only promotes leisure fashion, but also a variety of practical accessories by mail, inserts, catalogue and online campaigns in Germany, France and Belgium!

For more information about targeted list and package insert counts, please click here. 

 

INTERESTED?

Give us a call at +49 (0)711 67 41 16 11 or send an email to Susanne Hornikel: shornikel@directsuccess.de

We look forward to hearing from you!

Kind regards,

Susanne Hornikel
Managing Director

March 2015

Brand new B2B counts for list rentals on a reciprocal basis

Are you constantly searching for new and interesting B2B list counts - and seem to come away with the feeling that you’ve already tested everything that’s out there? 

If so, we want to present you with two brand new, exclusively managed mailing lists that can be rented ONLY to selected companies and only on a reciprocal basis:

The whole wide world of storage solutions – this is the motto that market leader BITO uses to present its complete range of innovative racking, shelving and order-picking systems via catalogue, online store and by on-site consulting. Ever since being founded in 1845, the company has stood for first-class quality and constant innovation.
Today, BITO operates in 17 locations and delivers proprietary warehouse equipment to B2B customers all over the world.  


Even Watco
– an international company that specializes in high-quality products for repairing and coating industrial floors – develops most of its products in-house and tests each and every formula in its own laboratory.
Watco’s customers are medium-sized companies that have their own warehouses and workshops. Even specialty firms use the high-quality range of products to make repairs for their customers.  

 
These mailing lists aren’t officially available for rentals, but if you’re interested, please contact us directly to ask about the possibility of a reciprocal agreement!

Call us at +49 (0)711 67 41 16 11 or send an email to Susanne Hornikel: shornikel@directsuccess.de

We look forward to hearing from you!

Kind regards,

Susanne Hornikel

Kind regards,

Susanne Hornikel
Managing Director

March 2015

Strategies for success in 2015

Although there won’t be any big changes like the SEPA conversion or new Consumer Rights Legislation in 2015, there are still plenty of challenges for mail order and e-commerce companies that will lead to a lot of work during the next 12 months…

A company that wants to compete not only nationally but also internationally should focus on one topic in particular: THE CUSTOMER and their individual DEMAND!

In times when consumers have constant multimedia access to offers -- and therefore the ideal capability to compare -- USPs become important.In order to succeed against your competitors, you need to fine-tune all relevant business processes to perfection and towards a detailed service orientation.

Even in communication, everything will be about the customer in 2015. Instead of the same old advertisement, the customer wants to get useful and relevant information at the most relevant time and via their preferred channel. This is where innovative dialogue marketing starts: instead of bulk print mailings and emails, an individual dialogue starting at the point of new customer acquisition all the way through the entire customer life cycle is required. Let this motto be your guide: an authentic, useful dialogue instead of offensive advertising mail!

The b2b market won’t be unaffected by these latest trends. A consumer who values the convenience of online shopping would also like to purchase online in the b2b market. Addressing b2b companies in a cross media way is extremely important. Besides the proven print media you also have to focus on optimizing the online shop and adapting to mobile.

Pinpoint the latest customer demand and market situation and develop the absolute best communication strategies on this basis. Whether you’re looking for international expansion, new customer acquisition, customer retention or greater market transparency, we’ll help you leverage the know-how we’ve gained from more than 10,000 b2b and b2c campaigns all over Europe!

Interested? Simply call us today at +49 (0)711 67 41 16 11 or send a quick email to shornikel@directsuccess.de.

We look forward to hearing from you!

Kind regards,

Susanne Hornikel
Managing Director

January 2015

DDV label 2015 for Direct Success!

DDV label 2015 for Direct Success!

Direct Success received again the listbroking quality label for compliance with all quality and performance standards from the German Dialogue Marketing Association (DDV).

This label assures our customers and partners the careful adherence to long-range performance standards in the areas of data protection, data security and quality, extending the legal requirements. 

More information is available here

 

January 2015