This is what’s really important…don’t panic...

Are you also rushing headlong toward the end of the year? With countless important and less important meetings, thousands of tasks that need to be finished ASAP and numerous business and private challenges? Then you’re in the same boat as most of your peers.

And there’s only one thing to do: Keep calm!

Separate the truly urgent from the consciously supposedly urgent matters – and take your mind off unnecessary distractions …

And focus on what’s most important for you and your business: Your clients!

Take time to critically review your recent marketing strategies and look for optimal ways for efficient customer acquisition and retention in the coming year. If you need support or a competent brainstorming-partner, we’re at your service! Whether you want to expand your business internationally or optimize results in your own country: We would be pleased to take time for a conversation with you!

Whether still in this year or right after the holidays – by telephone, Skype or in person: Simply talk to us – we look forward to sharing ideas with you!

Feel free to contact us at any time by email to shornikel@directsuccess.de
or by giving us a quick call at +49 (0)711 67 41 16 11.

Best regards and see you soon,

Susanne Hornikel

Managing Director

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

November 2016

Passionate mail order buyers for your acquisition campaign in Germany, France, Belgium and Austria!

Are you on the lookout for highly responsive mail order lists of women over 50 years for your new customer acquisition campaign in Germany, France, Belgium and Austria? Then the lists of 3Pagen and Vitrine Magique France are exactly what you need!
Founded in 1954 in Germany, the brand is among the biggest leaders of the European mail order industry and offers its loyal customers „big ideas for small prices” through catalogs and mailings. With more than 5,000 products, 3Pagen - in Germany and Austria -  and Vitrine Magique – in France and Belgium - supply their customers with a wide range of products and gadgets for family, garden and home decor. The numerous prize drawings and sweepstakes guarantee high response rates from passionately loyal customers, who particularly appreciate the mail-order company’s price-quality ratio. The customers - mainly women over 50 years of age - are interested in every offer related to household, health, fashion and product innovation.

For more information about the list counts in each country and rental terms, click here.

The following list is also perfect for your mailed acquisition campaigns in Germany! As a member of IMP-Group (International Masters Publishers), Meister Verlag has offered a wide range of upscale publishing products in Germany for more than 35 years. When it comes to their hobbies, customers of Meister Verlag are mail order buyers with varied interests and willing to spend a little more than average on attractive offers. The customers are open and spontaneous mail order buyers who attach great importance to family and leisure time.

The customer base of the currently inactive company includes only recently cleansed addresses (data cleansing against mover files, deceased persons and non-deliverables!) of loyal mail order buyers.

This traditional target group reacts very spontaneously to attractive offers and is especially interested in a multitude of health and household products, apparel, food supplements, gifts and gadgets. Even travel agencies, publishing houses and financial service providers have enjoyed great success meeting Meister Verlag clients’ interests.

For detailed information about the target group, counts and list rental terms, click here.

Do you have any question or consulting requests? We are available for you anytime! Simply call us at +49 0711 67 41 16 11 or send an email to shornikel@directsuccess.de.

We look forward to hearing from you!

Kind regards,

Susanne Hornikel 

Managing Director

P.S.: Would you like to meet with us personally? Call or write to arrange a meeting at the neocom from October, 12-13, of or at the #conext from October, 12-14!

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

October 2016

 

 

A new perspective for more success!

In the hectic day-to-day business world, there’s hardly any time for a critical examination of current metrics for customer acquisition and loyalty. Too much time is needed until long overdue decisions are made and unprofitable business sectors are closed or optimized from scratch. And in some cases there’s simply a lack of know-how to expertly evaluate the European campaigns.


Important considerations include:


* How can customer acquisition be made even more profitable?
* What can you do to convert new prospects to first-time buyers?
* What are the things that turn buyers into loyal, lifelong fans?
* Which marketing-mix produces the maximum results?
* Are your plans suitable for all international activities?
* Are country-specific adaptations needed?

If you’d like to have an objective brainstorming-partner who not only gives you advice, but also actively supports you with your campaign management in all European countries – call us today at the following number +49 (0)711 67 41 16 11.

You can also contact us by email at shornikel@directsuccess.de.   


We look forward hearing from you!

Kind regards,
Susanne Hornikel

Managing Director

P.S.: Would you like to meet with us personally? Call or write to arrange a meeting at the neocom from October, 12-13, of or at the #conext from October, 12-14!

 

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

 

September 2016

 

 

New customer acquisition with up-to-date list counts for Cyrillus!

Cyrillus offers in France, Germany and Switzerland the latest French fashion and interior collections for women, men, children and babies. The combination of timeless elegant look and exclusive fashion trends will always magically attract high-purchasing customers.

Selected home textiles, classy accessories and decorative articles for a unique and beautiful home in the French lifestyle complete the high-quality range of products. Cooperation with well-known brands such as ELLE catch even greater attention.

The customers, mainly women with high purchasing power and a high education level, were acquired through catalogs, inserts, online marketing and Facebook. Cyrillus customers attach importance to quality and are responsive to offers concerning family, beauty articles, fashion, decoration and accessories.

Since Cyrillus is active in France, Germany and in Switzerland, the latest address counts and parcel insert possibilities are available for all of the given countries.

Cooperation with competitors is possible at any time under a reciprocal agreement.

For more information about the counts and prices, simply have a look at our datacards!

addresses:       DE FR CH

parcel inserts:   DE

Interested?

Then simply call us at +49 (0)711 67 41 16 11 or send an email to shornikel@directsuccess.de.

We look forward to hearing from you!
Kind regards,

Susanne Hornikel

Managing Director

 

P.S.: Autumn is time for trade fairs. Meet us at the dmexco from the 14th to the 15th of September 2016, at the neocom from the 12th to the 13th of October 2016 or at the #conext in Lille from the 12th to the 14th of October 2016.

 

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

 

August 2016

 

 

B2C potentials for your new customers acquisition in Belgium!

Are you on the lookout for high responsive mail order addresses for women over 55 years for your next new acquisition campaign? Then our new exclusive list Vitrine Magique Belgium is exactly what you need.


Until the end of 2015, Vitrine Magique, founded in 1972 and one of the leading mail order companies, has supplied a loyal customer base on the Belgian market under the motto "big ideas for small prices”. With more than 5,000 continuously improving products, Vitrine Magique offered its Belgian customers a wide range of products and gadgets for family, garden and housing. Vitrine Magique Belgium often used free gifts and sweepstakes or prize draws as sales promotion instruments.


The customers of Vitrine Magique are price-conscious and appreciate the excellent price-quality ratio of the brand. The customers of Vitrine Magique are mainly women over 55 years. They are interested in every offer related to household, health, fashion and product innovation.


This address list includes exclusively addresses of loyal mail order buyers. Vitrine Magique operated in Belgium until the end of 2015.
For detailed information about the target group, potentials and conditions click HERE.


Any questions? Simply call +49 711 67 41 16 11, or send an email to shornikel@directsuccess.de.

We look forward to your response!

Kind regards,


Susanne Hornikel

Managing Director 

 

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

 

July 2016

 

 

The keys to perform better than your competitors!

How loyal are your customers?

With new offers, discounts and commercial advantages coming in through several channels, the most loyal customers can be enticed into changing suppliers… Not only final customers but also more and more firms tend to be cherry picking. Who wants to be successful on the long term, will have to guarantee a totally convincing service and, independently of the pricing, attractive offers.

Set your plans now to be more successful and gain a decisive edge over your competitors: with our efficient competitive watch service package, you will always exactly know, how active your competitors are.

You will get:

- a complete benchmark service

- an up-to-date assessment of the ordering and delivery process of your competitors and

- an ongoing monitoring and analysis of all the printed and on-line advertising campaigns of your competitors

Interested? Click HERE

Then simply call us at the: +49 (0)711 67 41 16 11, or send an e-mail to shornikel@directsuccess.de.

We look forward to your response!

Kind regards,


Susanne Hornikel

Managing Director 

 

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

 

June 2016

 

 

B2C potentials for your acquisition of new customers in France !

Are you on the lookout for high responsive mail order addresses for women over 50 years for your new acquisition campaign? Then our exclusive list Vitrine Magique France is exactly what you need.


Founded in 1972, Vitrine Magique became rapidly established as one of the biggest leaders of the mail order industry on the French market with its philosophy of „big ideas for small prices”. With over 30 annual catalogues and more than 5,000 continuously improving products, Vitrine Magique offers its customers a wide range of products and gadgets for family, garden and housing. Vitrine Magique often uses free gifts and sweepstakes or prize draws as sales promotion instruments.


The customers of Vitrine Magique are price-conscious and appreciate the price-quality ratio from the mail order company. The customers of Vitrine Magique are mainly women over 50 years. They are interested in every offer related to household, health, fashion and product innovation.


This list is continually updated, thus in excellent conditions. Besides addresses Vitrine Magique also offers to place parcel insert orders – eventually on reciprocal basis.

For detailed information about the target group, potentials and conditions click HERE.


Questions or consulting requests?

Simply call +49 711 67 41 16 11, or send an email to shornikel@directsuccess.de.

 

We look forward to hearing from you! 

Kind regards,

 

Susanne Hornikel

Managing Director

 

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

May 2016

 

 

Acquire the know-how you need for more international success!

Are you finally taking a chance and planning to market your products internationally? Is the lack of solid information holding you back?
With our detailed market studies, we can give you all the relevant data and facts you need for any country of your choice:

* How big is the market opportunity?
* Which competitors are already present and what is their strategic                        positioning?
* Which success factors are crucial for customer acquisition and customer            loyalty?
* What opportunities exist for print and online marketing?
* Are there any legal pitfalls: data protection, competitors’ rights, anti-trust laws, etc.?
* What are the potential opportunities and risks in the target market?

This information should be the basis to quickly make the right decision -- and therefore have a successful start in your most suitable foreign country.

Important for you: we prepare and customize the most current market studies according to your individual industry and needs!

INTERESTED?

Just give us a call at +49 (0)711 67 41 16 11 or send an email to Susanne Hornikel: shornikel@directsuccess.de

We look forward to hearing from you! 

Kind regards,

 

Susanne Hornikel

Managing Director

 

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

April 2016

 

 

EXCLUSIVE: The perfectly cleansed Meister Verlag customer base!

As a member of IMP-Group (International Masters Publishers), Meister Verlag has offered a wide range of upscale publishing products in Germany for more than 35 years.

Cookbooks, fascinating animal films, PC know-how and classical music – the wide range included attractive products with wonderful pictures.The clients of Meister Verlag are open-minded and spontaneous mail order buyers who attach importance to their family and leisure time.

Meister Verlag operated in Germany until the end of 2014. Their customer base is available for list rental and includes only recently cleansed addresses (data cleansing against movers files, deceased persons and non-deliverables!) of loyal mail order buyers.

This traditional target group reacts very spontaneously to attractive offers and is especially interested in a multitude of health and household products, apparel, food supplements, gifts and gadgets. Even travel agencies, publishing houses and financial service providers have enjoyed great success meeting Meister Verlag clients’ interests.

As Meister Verlag is no longer operating in Germany, even its former competitors will obtain list rental approval.

For more detailed information about the target group, list counts and rental conditions, please click HERE.


Just give us a call at +49 (0)711 67 41 16 11 or send an email to Susanne Hornikel: shornikel@directsuccess.de

We look forward to hearing from you! 

Susanne Hornikel

Managing Director

 

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

April 2016

 

 

Beauty is simply not enough...

Do your print and online campaigns produce only moderate success? Even though you think your product and service offers are absolutely on-target?

Whether it’s a print or online, catalogue or e-mail campaign: being beautiful is simply not enough. What’s crucial is the delivering right message at the right time, touching the right nerve of the recipient.

Sometimes all it takes is a couple of small tweaks to achieve clear and measurable success.

Maybe it’s revision of the catalogue cover . . .  optimisation of the ordering process . . . selection of the perfect headlines or some sales-boosting copywriting that makes a totally new concept completely unnecessary.

You save time and money!

And for any company that’s active internationally, adaption of country-specific features and local legal frameworks is obviously of vital importance!

Would you like to use our know-how to increase the sales success of your print and online campaigns -- with lasting effect? Simply call +49 711 67 41 16 11, or send an email to shornikel@directsuccess.de.

We look forward to hearing from you!

Kind regards, 

Susanne Hornikel

Managing Director

 

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

March 2016

 

 

Customers with strong purchasing power in Germany, France, Austria and Switzerland!

As you plan your next new customer acquisition campaign, are you on the lookout for high purchasing power and high responsive potentials for the next customer acquisition campaign in Germany, Austria, Swiss and France? Then you should absolutely read our current list recommendations!

Cyrillus offers its customers the latest fashion and interior collections from France for women, men, children and babies. The combination of timeless elegant classic look and styled fashion trends will always ensure the perfect touch. The high quality range of products will provide to the customer, refined household textile and exclusive accessories and decoration articles for a unique and beautiful home.

The customers, mainly women with a high purchasing power and education level, were gained through catalogs, inserts, online marketing and Facebook. The customers dispose of a high purchasing power and an above-average level of education. Cyrillus customers are inclined to high quality products offers concerning beauty articles, fashion, decoration and accessories.

Since Cyrillus is active in France, Germany and in Switzerland, updated mailing list and package insert counts are available for each of those countries.

The mail order company Hagen Grote has been offering a selection of products for the cooking and fine living since 1987. The range includes high quality kitchen utensils for challenging cooking lovers, as well as original kitchen furniture, luxurious cooking appliances, exceptional accessories for the table and the hospitality, and refined food for the gourmets.  

Customer acquisition is achieved by catalogs and online campaigns as well as magazine and package inserts. The customers are noted for their high purchasing power and interest in the special and finer things of life.

For more information about list counts and prices for Germany, Austria, Swiss and France simply have a look at our datacards! HERE

Questions or consulting requests?

Simply call +49 711 67 41 16 11, or send an email at shornikel@directsuccess.de.

We look forward to hearing from you!

 

Kind regards,

Susanne Hornikel

 

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

March 2016