So your campaign LOOKS nice – is that really enough?

Looks aren’t everything. Your marketing campaigns should be pretty, but more importantly they have to boost sales

Whether it’s print or online, catalogue or e-mail: being a well-designed campaign isn’t not enough. Your campaigns need to deliver the right message to the right person at the right time, touching the right nerve of the recipient.

If you think that your campaign results have room for improvement, then you should talk to us. Sometimes all it takes is a couple of small tweaks to achieve clear and measurable success:

- A perfect subject line for your next e-mail campaign

- Search-engine optimized content in your online store

- Sales-boosting copy

- Attention-getting headlines that make the reader want to read more …

And for any company that’s active internationally, adherence to country-specific features and avoiding local legal pitfalls is obviously of vital importance! The devil is in the details …

Would you like to use our know-how to increase the sales success of your print and online campaigns - with lasting effect? Simply call +49 711 67 41 16 11 or send an email to shornikel@directsuccess.de!

We look forward to hearing from you!

Kind regards,

Susanne Hornikel
Managing Director

December 2017

Competitor analysis - Knowledge is power

Time is running and so do customers on the lookout for always more attractive offers. Of course you think your offer is „state of the art“ and irresistible. But while you are resting on your laurels, your competitor is about to overtake you.

A low-price strategy is nowadays not enough…The customer attaches importance to quality, service and a positive purchase experience. But do you know what your competitor is planning in order to catch the B2B or B2C customer in the long run? And do you know the most successful cross media campaigns?

Move to the fast lane right now and take advantage of our experience in competitor analysis!

Efficiently and up to date we inform you about the market development and novelties. We offer you our complete set of services so that you can keep up the pace:

  • a detailed competitor analysis focusing on the customer-service  
  • an up-to-date assessment of the ordering  and delivery process through different channels and
  •  a continuous reporting of all printed and online advertising activities of your competitors.

You need more information?

Please do not hesitate to give us a call at +49 (0)711 67 41 16 11 or to send an email to shornikel@directsuccess.de.

We are looking forward to hear from you!          

Best regards

Susanne Hornikel
Managing Director

 

November 2017

Current lists of mail order buyers for your customer acquisition in Europe!

Do you need up-to-date and high-response mailing lists of women aged 50+ for your next customer acquisition campaign? Then you came to the right place!  We market the lists from Vitrine Magique/3PAGEN France, Belgium, Germany and Austria as well as the co-exclusive list from Ideal Praktisch/Temps L Germany, France and Benelux!

Vitrine Magique and 3 PAGEN offer their customers a wide range of products and gadgets for family, garden and home - always staying true to their philosophy „big ideas for small prices”. The international mail order group often uses free gifts and sweepstakes or prize draws as sales promotion devices when doing new customer acquisition and retention campaigns. The customers of Vitrine Magique and 3PAGEN are mainly women over 50 years who are price-conscious and appreciate the price-quality ratio. They are interested in every offer related to household, health, fashion and product innovation.

Ideal Praktisch and its French counterpart Temps L offer a similar product range; therefore the target group is the same. New customers are recruited by mailings, parcel inserts, media inserts and the online shop.

Both mailing lists are constantly updated and in excellent condition. Furthermore you have the possibility of parcel inserts with both mail order companies.

Please find all details of list counts and pricing on our data cards:

Vitrine Magique / 3 PAGEN

Addresses:

FR   DE   AT   BE

Inserts:

FR   DE   AT

Temps L / Ideal Praktisch

Addresses:

DE   FR

Inserts:

DE   FR

Potentials from other countries are available at request.

Feel free to contact us if you are interested and for any questions whatsoever! Give us a call at +49 711 67 41 16 11 or send an email to shornikel@directsuccess.de.

We look forward to hearing from you!

Kind regards,

Susanne Hornikel
Managing Director

September 2017

It’s time to finish your planning before the summer break!

Why not use the last few days before the summer break to plan your autumn campaigns? Whether you’re interested in package or media inserts, mailing list rental, or email marketing – in Germany or any other country – we’re happy to assist your customer acquisition efforts in Europe from start to finish!

You want to have a closer look at your competition during the summer break? A customized and targeted competitor analysis will give you detailed insights into the market. Thanks to these effective measures you can get ahead and beat your competitors considerably!

Are you already overwhelmed and would be grateful for assistance in the planning and execution of future campaigns? Please contact us and ask for tailored offers in campaign management. We’ll find the solution that suits you best!

We are happy to support you in every step of your internationalization project: with an individual market study which is adapted to your business and your offer, you will get all relevant information to expand your business successfully! 

Please give us a call at +49 711 67 41 16 11 or send an email to shornikel@directsuccess.de.

We look forward to hearing from you!

Kind regards,

Susanne Hornikel

Managing Director

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

July 2017

Customers with high purchasing power for your next new customer acquisition campaign!

As you plan your next new customer acquisition campaign, are you on the lookout for high purchasing power and high response in Germany, Austria, Switzerland and France? Then you should absolutely read our current list recommendations!

Cyrillus offers its customers the latest fashion and home interior collections from France for women, men, children and babies. The combination of a timeless, elegant, classic look and styled fashion trends will always ensure the perfect touch. The high-quality range of products will provide the customer with refined textiles and exclusive accessories for a unique and beautifully decorated home.

The customers – mainly women with a high purchasing power and education level – were gained through catalogs, package inserts, online marketing and Facebook. Cyrillus customers are inclined to high-quality product offers of décor, fashion and accessories.

Because Cyrillus is internationally active, updated mailing lists are available in DE, FR, CH as well as package inserts for DE and FR.

The mail order company Hagen Grote has been offering a selection of products for cooking and fine living since 1987. The product assortment ranges from high-quality kitchen utensils for discriminating cooks to distinctive kitchen furniture, luxurious appliances, exceptional accessories for the table and refined food for gourmets.  

Customer acquisition is achieved by catalogs and online campaigns as well as magazine and package inserts. The customers are noted for their high purchasing power and interest in the special and finer things in life.

For more information about list counts and prices for address potentials in DE, AT, CH, FR and package inserts in DE, AT, CH and FR, simply have a look at our datacards!

Questions? 

Simply call +49 711 67 41 16 11, or send an email to shornikel@directsuccess.de.

We look forward to hearing from you!

Kind regards,

Susanne Hornikel

Managing Director

P.S.: Would you like to meet with us personally? Call or write to arrange a meeting at the CO-REACH in Nuremberg the 21st of June!

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

June 2017

Greater Success with Print and Online Campaigns

Do your print and online campaigns produce only moderate success? Even though you think your product and service offers are absolutely on target?

Whether it is a print or online, catalogue or e-mail campaign: being beautiful is simply not enough. What is crucial is delivering the right message at the right time, touching the right nerve of the recipient. Sometimes all it takes is a couple of small tweaks to achieve clear and measurable success.  Maybe it’s revision of the catalogue cover, optimisation of the ordering process, selection of the perfect headlines or some sales-boosting copywriting that makes a new concept completely unnecessary. You save time and money! 

And for any company that is active internationally, adaption of country-specific features and local legal frameworks is obviously of vital importance! 

Would you like to use our know-how to increase the sales success of your print and online campaigns - with lasting effect?

Then just call us at +49 (0)711 67 41 16 11 or send an email to Susanne Hornikel: shornikel@directsuccess.de

We look forward to hearing from you!

Kind regards,

Susanne Hornikel
Managing Director

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

May 2017

Looking for highly responsive B2C names in France and Belgium?

Are you on the lookout for highly responsive mail order lists of women over 50 years for your new customer acquisition campaign in France and Belgium? Then the lists of Vitrine Magique France and Belgium are exactly what you need!

Founded in 1972, Vitrine Magique became rapidly established as one of the biggest leaders of the mail order industry on the French and Belgian market with its philosophy of „big ideas for small prices”. With over 20 annual catalogues and more than 5,000 continuously improving products, Vitrine Magique offers its customers a wide range of products and gadgets for family, garden and home decor.  The numerous prize drawings and sweepstakes guarantee high response rates from passionately loyal customers, who particularly appreciate the mail-order company’s price-quality ratio. The customers - mainly women over 50 years of age - are interested in every offer related to household, health, fashion and product innovation.

The lists are regularly used for mailing activities and therefore perfectly updated. Besides addresses in France and Belgium Vitrine Magique also offers parcel inserts in France. Reciprocal agreements are also possible.


For more information about the list counts and prices in France and Belgium, simply have a look at our datacards!
addresses:          FR BE
parcel inserts:    FR

Interested? Then just call us at +49 (0)711 67 41 16 20 or send an email to Aurore Bedouet: abedouet@directsuccess.de

We look forward to hearing from you!
Kind regards,

Susanne Hornikel
Managing Director

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

April 2017

Acquire the know-how you need for more international success!

Are you finally taking a chance and planning to market your products internationally? Is the lack of solid information holding you back?
With our detailed market studies, we can give you all the relevant data and facts you need for any country of your choice:

  • How big is the market opportunity?
  • Which competitors are already present and what is their strategic positioning?
  • Which success factors are crucial for customer acquisition and customer loyalty?
  • What opportunities exist for print and online marketing?
  • Are there any legal pitfalls: data protection, competitors’ rights, anti-trust laws, etc.?
  • What are the potential opportunities and risks in the target market?

This information should be the basis to quickly make the right decision -- and therefore a successful start in your most suitable foreign country.

Important for you: we prepare and customize the most current market studies according to your individual business and personal needs!

INTERESTED?
Just give us a call at +49 (0)711 67 41 16 11 or send an email to Susanne Hornikel: shornikel@directsuccess.de.

We look forward to hearing from you!

Kind regards,

Susanne Hornikel
Managing Director


Quality seal data processing and listbroking 2017

Direct Success received again the listbroking quality label for compliance with all quality and performance standards from the German Dialogue Marketing Association (DDV). This label assures our customers and partners the careful adherence to long-range performance standards in the areas of data protection, data security and quality, extending the legal requirements.  

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

February 2017

Lifestyle à la française for your new customer acquisition!

Cyrillus offers in France, Germany and Switzerland the latest French fashion and interior collections for women, men, children and babies. The combination of timeless elegant look and exclusive fashion trends will always magically attract high-purchasing customers.

Selected home textiles, classy accessories and decorative articles for a unique and beautiful home in the French lifestyle complete the high-quality range of products. Cooperation with well-known brands such as ELLE catch even greater attention.

The customers, mainly women with high purchasing power and a high education level, were acquired through catalogs, inserts, online marketing and Facebook. Cyrillus customers attach importance to quality and are responsive to offers in the fields family, beauty, fashion, decoration and accessories.

Since Cyrillus is active in France, Germany and in Switzerland, the latest address counts and parcel insert possibilities are available for all of the given countries.

For more information about the counts and prices, simply have a look at our datacards.

Interested?

Then simply call us at +49 (0)711 67 41 16 11 or send an email to Susanne Hornikel: shornikel@directsuccess.de

We look forward to hearing from you!

Kind regards,

Susanne Hornikel

Managing Director

 

Direct Success is your partner for consultancy, project and campaign management in international mail order and e-commerce. Many years of experience and country-specific know-how all over Europe are your guarantee for best results.

January 2017