Consulting

Whether strategic consulting, a concept for your optimized new customer acquisition or the search for cooperating partners – we support you with the most innovative ideas for more success…

Successful dialogue marketing is based upon long-planned strategies, with results that can be measured daily. Nevertheless, sometimes there is simply no time or no distant view in order to fundamentally question and objectively judge basic topics.

Whether you wish to get a focused, well-prepared and single consultation; an overwhelming analysis of your campaigns; or a permanent consultation about dialogue marketing – we look forward to supporting you.

We can provide detailed analysis of your complete new customer acquisition, new strategies in order to optimize your customer retention, the search for strategic partners, or a detailed strategic concept about internationalization.

Market studies

Are you interested in launching your business in other countries, in better getting to know your competitors, or in assessing your market potential – if so, we are the best choice for you.

How many customers do I have in France? Will I be allowed to link premiums with the order in Sweden? Which b2b lists are available in Hungary? And what are the data protection regulations for different media channels in Italy?

We will answer those and many more questions within an initial potential evaluation or a detailed market study when it comes to your target countries – both throughout Europe and the world! Only detailed information about all market-specific conditions will give you the best basis for your market entry and avoid unnecessary failures in terms of the international business.

Maybe you’ve already opted for a target country and taken care of all necessary basic information? However, you still urgently need information about your most important competitors, their market potential, products, prices and market strategies?

Thanks to a customized competitor analysis, you will get a detailed insight into the market and therefore have the best starting conditions when it comes to expanding your business.

Design & copywriting

Do you need a powerful new mailing concept, your website translated to French or you’re your catalogue optimized? You have the choice…

Even absolutely convincing concepts will be wear out some day. Even well-performing email creatives will have a certain space for optimization. Not every advertisement format is adaptable to another country.

Whether judging a current concept or a complete new design, the optimization of an existing advertisement, or the translation and adaption of your website or your catalogue for other countries – we will design and execute campaigns that are not only beautiful but above all well-selling!

The adaptation of country-specific particularities, formats, and legal requirements are implicitness.

We will be happy to manage your complete campaigns from design to printing and from print shop to postal delivery. Of course not only throughout Germany, but also in any country you do business in!

List & media planning

Whether print or online marketing, mailing lists, leads, advertisements, or inserts: We definitely find your target group and manage your campaign from A to Z.

Are you looking for the best possible target group? The target group that directly responds to your offer, places an order and pays on time? We will not only support you with the definition of the ideal target group, but also with the complete campaign management:

Lists
Whether b2c or b2b, postal mailings, email campaigns, lead generation, or telemarketing – we know your target group!

Our know-how will always guarantee a customized list and partner selection on the basis of our long-term experience. We know the entire range of interesting relevant mail order buyer lists, databases and media partners, both in Germany and even beyond the European borders.

Inserts
Are you planning a competitive drive-to-web campaign, or would you like to directly acquire new customers via inserts?

Direct Success knows exactly which mail order companies accept which type of parcel or catalogue inserts, and what are the monthly potentials are. Moreover, we also know which kind of magazine titles hit the nerve of your target group in another country: thanks to detailed information about the total circulation, subscribers as well as technical requirements, and of course best calculated prices.

Advertisements
Whether online or print – catchy advertisements fit the most best in order towhen acquire acquiring new prospects or to generate generating direct buyers via attractive offers.

Simply start testing our ability: whether an advertisement in a newsletter addressed to families with children, a pop-up on the website of a b2b portal, or the complete backside outside back cover of a television program magazine – we know the best title for your international new customer acquisition.

 

You find all datacards with most updated counts in our member area!

Data processing & scoring

At Direct Success you will find everything in one spot, reliable and at fair prices: address deduplication, data cleaning or enhancement, scoring models, or the creation of a complete mail history…

Before every direct marketing campaign there is the professional preparation of customer addresses and all outside lists: you will get formatting, postal cleaning and deduplication, in best quality and at top conditions throughout Europe!

You would like to clean your inactive addresses, enhance your own customer addresses with additional data, optimize the results of your new customer acquisition through solid scoring models and increase the click rates of your email campaigns or create a complete mail history?

At Direct Success you will get everything from one source. Reliable, fast, and at fair prices.

Competitor analysis

Only one who is aware of what his competitors are doing can get ahead thanks to effective measures. Use this advantage through Direct Success.

In order to immediately evaluate your competitors in the best way and beat them considerably, we offer an easy and efficient service package:

  • Together with you, we will define the list of your most important competitors;
  • We will analyze the entire development and customer service through test orders;
  • We will constantly deliver you detailed reporting of the whole follow-up information including all print and online campaigns.

You will know exactly what your competitors are doing at what time, as well as how you can benefit from this know-how for the optimization of your business.

Workshop & seminars

You would like to continue expanding, and first you need an overview of possibilities in all target markets? You are interested in optimizing the link between online and print? Or your team needs training when it comes to dialogue marketing?

Within a joint workshop – at your premises, in our company, or at a neutral location of your choice – many topics will be treated quickly and efficiently:

  • New ways of new customer acquisition;
  • Ideas for customer retention;
  • Country workshops, in which you will get an initial overview about the different markets;
  • The targeted use of sales promotion instruments;
  • The further education of new employees or teams on certain topics

You have the choice! Mainly the certainty to get ahead your business.