Do you want to analyze your customer base to gain more insight and to plan your direct marketing campaigns better? Or to optimize the results of your reactivation and new customer acquisition through a customer profile analysis and creating a scoring model?

We work with selected leading partners in B2B and B2C throughout Europe to support you with:

• Sourcing suitable international databases

• Evaluating data sources

• Defining the goals of your scoring projects

• Choosing the optimal partner to build a scorecard

• Comprehensive project management of your scoring models

• Address selections based on scoring models
   

If you want to increase your response rates significantly and/or save money by reducing your print circulation to the most responsive addresses, please contact us. We provide competent advice on all facets of analysis and scoring projects.
 

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