Back in the early 1990s, Bill Gates predicted that print would not survive the millennium. However, to date newspapers have failed to die. Although the circulation of individual titles is dropping, the choice of magazines in the special interest area is growing. It has never been so easy to address your core target audience so accurately. Print advertising in magazines and newspapers has clear advantages over advertising on TV, radio and the internet:
Print enjoys the undivided, focused attention of the reader
The advertised brand remains longer in the reader's memory
Advertisements are not perceived as annoying, because they are part of the content and usually offer an informative added value
Media inserts or ads?
There’s no right or wrong answer. Depending on the product, the offer and the country, either an insert or an off-the-page advertisement will be the right solution. We find the ideal print media for your new customer acquisition in Germany and also France and in many other European countries. We also support you with all technical questions regarding format, weight, postage costs for subscription copies and delivery specifications. It goes without saying that we negotiate the best prices for you. By the way: many titles offer interesting packages for print & online ... Simply ask us for a customized offer for your media planning.
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